Learning About Marketing from Seth Godin

Driven by the Magical Impeller of Being Unemployed, I've been totally enthralled reading bukus of Seth Godin. While I'm way ahead of the average business owner in terms of financial and business education, marketing has definitely one of my major weak points. I've now read Permission Marketing, The Dip, and Free Prize Inside, and am now reading Meatball Sunday, which I will follow with Tribes, nearly all of which were loaned or given to me by Megan. Megan, BTW, is working very hard right now to get into Seth's new internship program to start in January. As a result, she's offering her post-internship web design services for a rate that will *definitely* be far lower than she'll be commanding once she's graduated. Click on her link above to take advantage!

Overall I can highly recommend Godin's work. He really seems to have had the pulse of major changes in the way business is done over the past 9 years, and my brain is bouncing around like a super-ball in a centrifuge from what I've read so far. Permission Marketing was written in 1999, and it's easy to see how the concept surrounds us today. His outlook has totally changed my own business plans, down even to the level of how I'll be marketing myself as an employee to prospective employers. I'm really looking forward to what Megan gets up to when she gets back, assuming I ever get to see her again.

Business Plans

It's very clear that it's time to start my new businesses. In addition to engineering contracting, which will continue to be my main financial engine for now, I'm pursuing two vectors. One will be permaculture based, with my co-op as the core. The other will be a combination of music, firedancing and other performance and visual arts marketed to the poly and BDSM crowd.
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